Giovanni Amoretti was born in Imperia in 1994.

He is the fourth generation of Amoretti family oil producers. He is in charge of marketing, production, and selecting oils and blends to maintain a high-quality final product.

He has been an ONAOO taster for many years because he is passionate about his work. In 2024, Giovanni received the Qualification as Professional Taster. He thinks good communication can turn a condiment into a main ingredient on our table.

Aldo holds a Bachelor of Science in Business Administration from the University of Genoa and a Master of Science in Communication and Neuro-Linguistic Programming (NLP) with certification from Dr. Richard Bandler’s NLP Society.

He has been professionally engaged in the fields of oil and quality for two decades.

In 2023 and 2024, he was included in the official list of the 110 Panel Leaders recognized by the International Olive Council (C.O.I.). Additionally, he has served as a MASAF Panel Leader in Italy since 2023, directing the Federolio 4 Panel.

He has professional experience in the industry as a master blender and quality control specialist, having worked with leading companies in Italy and abroad, including DEOLEO/CARAPELLI, SUGAT Industries LTD group, and others.

He has been a professional taster for the ONAOO since 2000, when he was included in the Panel of the CCIAA of Imperia for the certification of PDO oils. He was awarded the prestigious first prize in the National Competition organized by ONAOO, “The Taster of the Year,” and he was subsequently awarded the absolute title again in 2021.

Since 2016, he has been the driving force behind the Monte Carlo Masters of Olive Oil International Competition (MOOOIC). He has also served as a judge and panel head in numerous national and international competitions in Italy, Turkey, Israel, Tunisia, Morocco, Algeria, and South Africa.

Over the years, he has participated as a guest lecturer and lecturer in public, corporate, and university conferences in different countries, including Italy, Israel, South Africa, Turkey, Tunisia, Saudi Arabia, and others. In 2023, he published his first popular book, entitled “EVOO 99+1 Questions to Really Know Olive Oil.”

He provides business consulting and training services, organizing courses for individuals and companies in Italy and abroad in Italian and English.

Since 2020, I have been dedicated to promoting and distributing Italian extra virgin olive oil in the Korean market.
I started a direct import business, carefully selecting high-quality artisanal producers with the goal of introducing Korean consumers to the excellence of Italian EVOO.

Currently, I supply my products to department stores and fine dining restaurants, and I collaborate with renowned chefs to highlight the use of EVOO in cuisine.

My work combines passion, expertise, and a strong commitment to spreading the culture of quality olive oil.
The training courses I completed with ONAOO have been a fundamental turning point in my professional journey.

The knowledge and accurate information I gained during these courses have greatly supported my current activities, helping me communicate the value of extra virgin olive oil with greater awareness and expertise.
This training continues to be an important resource that enriches my daily work and strengthens my commitment to promoting the culture of quality olive oil.

In 2018, Wilma finished her training at the ONAOO. She was in charge of buying Mediterranean products, including olive oil. Being Dutch, she didn’t know much about olive oil and found a school in Italy.

She loved it so much that she left her job and started working in the olive oil business. She also trained as a sommelier in New York and a master miller in Jaen. She asked the Ministry to appoint her as panel leader at the European Union. She wrote the book “Olive Oil,” which has been translated into English, French, and German.

Her book encourages olive oil lovers to meet in Imperia. O.N.A.O. is a big family! He also founded the Olive Oil Institute, which has a panel of fifteen members, most of whom were trained by O.N.A.O.O. The Institute has an electronic nose, so that testing can be done objectively. Some universities are also trying a similar method. This should improve quality overall. But the panel will always exist because human judgment is needed.