Stig has been Senior Brand Manager at Haugen-Gruppen AS, the largest food import company in Norway.

He has worked in the food sector for more than 25 years, in companies such as Nestlé, Mars, and Haugen-Gruppen AS. He started working with olive oil in 2000 when he joined Haugen-Gruppen as a Key Account Manager. He sold olive oil to the main retail chains in Norway. For 15 years he has been a brand manager in the retail sector.

For 3 years he has been a brand manager in the food service sector. In 2015, he took a technical course for olive oil tasters and started training to become a professional taster. He has participated in international meetings for “ONAOO tasters” since 2017.

He has taken part in many olive harvests and presses in Spain, Italy and Greece in the last 12 years to get to know the different “cultures” of olive oil production (from small producers to large ones) and to understand the differences. He has been teaching Norwegians about olive oil by tasting it with managers of big companies, shop managers, journalists, salespeople, and others. He now runs his own company, Lukt, Smak og Nyt (Smell, Taste and Enjoy), teaching consumers how to select and use extra virgin olive oil.

Professional Taster of O.N.A.O.O. since 2022.

Through my company Oliiv, I import, introduce, and sell high-quality extra virgin olive oil in Estonia, primarily through an online store and curated experiences. The website and e-shop provide the opportunity to learn more about each product and make informed purchases.

My activities include guided tastings, culinary pairings, and cultural events — from intimate gatherings at home to market events and musical evenings with olive-oil-based cocktails. The goal is always to spark curiosity and offer enjoyable and educational experiences centered on olive oil.

In a country where butter dominates the cuisine, there is great potential to show how olive oil can be part of a healthy, joyful Mediterranean lifestyle. For this reason, collaboration with chefs and cooking schools is becoming an important part of my work.

Looking ahead, I am particularly interested in engaging with the international olive oil community. Participating in global competitions — both as a taster and as a judge — is one of my aspirations. It is a valuable way to continue learning, contribute to quality standards, and bring new ideas and energy to the Estonian market.

We venture into the culinary world not just for taste, but also for culture. It means experiencing a moment of insight, a flash of memory, or understanding a tradition, a civilization. — Umberto Eco

Hilda is a certified Professional Olive Oil Taster since 2017 and a student with ONAOO since 2014.

She is a passionate home cook and baker always looking for new ways to use extra virgin olive oil in her kitchen.

She has published a Mediterranean cookbook, is a distributor of Olive oil (evirginoliveoils.com), has a food blog with lots of recipes (iwanttocookthat.com) and a YouTube channel (@iwanttocookthat3059).