Through my company Oliiv, I import, introduce, and sell high-quality extra virgin olive oil in Estonia, primarily through an online store and curated experiences. The website and e-shop provide the opportunity to learn more about each product and make informed purchases.

My activities include guided tastings, culinary pairings, and cultural events — from intimate gatherings at home to market events and musical evenings with olive-oil-based cocktails. The goal is always to spark curiosity and offer enjoyable and educational experiences centered on olive oil.

In a country where butter dominates the cuisine, there is great potential to show how olive oil can be part of a healthy, joyful Mediterranean lifestyle. For this reason, collaboration with chefs and cooking schools is becoming an important part of my work.

Looking ahead, I am particularly interested in engaging with the international olive oil community. Participating in global competitions — both as a taster and as a judge — is one of my aspirations. It is a valuable way to continue learning, contribute to quality standards, and bring new ideas and energy to the Estonian market.

We venture into the culinary world not just for taste, but also for culture. It means experiencing a moment of insight, a flash of memory, or understanding a tradition, a civilization. — Umberto Eco

I have work with and sold EVOO to customers since 2018. The world of olive oil is growing in interest for the consumer, in which I care to help with.To keep learning and be updated in this field to share knowledge to the end consumers. For them to understand the importance of EVOO. Specially when it comes to the health aspect.

Agricultural Engineer, graduate of Ege University Faculty of Agriculture (Dairy Technology), currently engaged in olive cultivation and olive oil production.

I successfully completed the sensory training program at ONAOO and passed the official examination in Imperia, Italy, gaining formal qualification in olive oil sensory analysis in 2025. As olive growing and olive oil production are my profession, I wanted to further develop myself and gain deeper knowledge from one of the world’s leading institutions. My aim is to better understand olive oil, to express it correctly through sensory analysis, and to be able to communicate its true value with accuracy and confidence.

CEO & Co-Founder The O Collection

I began the ONAOO tasting course initially in March 2023. After passing the first stage, I then transitioned into the two-year advanced course in October 2023, and completed the course in November 2025.

Olive oil is far more than a food – it’s a world of culture, community, science, and craftsmanship. I’m grateful to be part of this journey of discovery, deepening my understanding, and sharing that knowledge with others.