David began his journey with Olive Oil in 1985 as a Chef Commis at The Four Seasons Hotel in Washington, DC, USA. After five years in hotel Food and Beverage and another six in Organic and Specialty Food retail, ending at Whole Foods Markets as Director of Grocery, he entered food manufacturing, spending ten years as an Executive for the leading organic cereal company in Vancouver, BC, Canada.
In early 2006 and for the next nine years, he was President and Partner of Lucini Italia®, based in Miami, Florida, which he grew to be the premier quality Italian Olive Oil in America. David continued his passion for EVOO by founding EVOOGuy.com(R), a consultancy. Focused 100% on best–in–class Extra Virgin Olive Oils. At the same time, launching his own EVOO brand, established a Tasting Tour using a custom-designed Olive Oil truck, lecturing, and continuing to share his knowledge via his Olive Oil 101 platform. He found a partnership with the Mediterranean Diet Round (MDR) Table in 2020, a think tank to support awareness about curated EVOOs. This included a tasting class with Yale University and 100 of their students as well as numerous tasting events in New York and Notre Dame University.
Olive Oil clients David has helped build their brand and business in the USA include: Deoleo (Carapelli/Italian), Casas De Hualdo (Spanish), Oleama (Turkish), Oz Organics (Turkish), Mis Raices (Spanish), Valderamma (Spanish) and many more.
David’s first book, Extra Virgin Olive Oil—The Truth In Your Kitchen (Morgan James Publishing 2022), is available in paperback and endorsed by notable Olive Oil author, Tom Mueller, is also available as an e-book and audiobook on all the usual platforms. He has been featured on Martha Stewart, Kelly Clarkson Show, MSNBC, PBS, and many other media outlets, teaching how to taste and evaluate EVOO properly.
His participation is vast in the Olive Oil field, included many years of study at the oldest Olive Oil school in the world; O.N.A.O. O (Organizzazione Nazionale Assaggiatori Olio di Oliva) based in Imperia, Italy, an International Olive Council Accredited school. His designation as a trained Panel Taster and ONAOO Level 1 Technical Taster in 2012, as well as rising to a Professional Taster in Good Standing, 2018 – Present.
Today, David continues to use his vast knowledge in the Olive Oil world as a C-level executive for Millpress Imports / Seasons brand, based in Bethlehem, PA, and their Estate in Jaen, Spain.
