Edoardo was born in Imperia in 1994; he graduated in Business Administration in Genoa and he furthered his studies with a full time master’s degree in “Sales and Retail Management” in the “24 Ore Business School” in Milan. Since 2020 he has been living and working in Imperia and its rear valleys. The family business of the same name is based here, which produces and trades typical Ligurian and other products. He has been started his path as an olive oil taster in 2020, since 2021 he has been registered in the National Register of Technicians and Experts. In 2023 he obtained the qualification of Professional Taster of ONAOO.
Giuseppe was born in a small town in the province of Foggia, San Giovanni Rotondo.
For work reasons he moved to Campania, where he still lives today.
Strongly tied to the memories of his beloved Puglia, Giuseppe decides to open a farm to be able to carry on the family business to which his father has dedicated himself for more than 50 years; in the middle of the Tavoliere delle Puglie, every year 2,400 olive trees are finely selected in order to offer the best extra virgin olive oil.
In order to enrich his knowledge, Giuseppe decides to start his training course in the ONAOO School in 2018 and ended in 2021: after passing the exams of the Advanced Course, Giuseppe obtains the qualification of ONAOO Professional Taster.
In addition to the training activities, Giuseppe participated in the ONAOO Meeting in 2020 and other online tasting activities also organized by the School.
Ellen Wu is a Professional Taster of ONAOO since 2013. She imports olive oil in Taiwan. She handles marketing and education in her company.
She teaches olive oil tasting classes to chefs, salespeople, consumers, teachers, and students.
She wants to educate people and consumers about different olive oil products. She must also teach Taiwanese people about the nutrition and health benefits of extra virgin olive oil, and help them understand different types of olive oils based on their taste.
David began his journey with Olive Oil in 1985 as a Chef Commis at The Four Seasons Hotel in Washington, DC, USA. After five years in hotel Food and Beverage and another six in Organic and Specialty Food retail, ending at Whole Foods Markets as Director of Grocery, he entered food manufacturing, spending ten years as an Executive for the leading organic cereal company in Vancouver, BC, Canada.
In early 2006 and for the next nine years, he was President and Partner of Lucini Italia®, based in Miami, Florida, which he grew to be the premier quality Italian Olive Oil in America. David continued his passion for EVOO by founding EVOOGuy.com(R), a consultancy. Focused 100% on best–in–class Extra Virgin Olive Oils. At the same time, launching his own EVOO brand, established a Tasting Tour using a custom-designed Olive Oil truck, lecturing, and continuing to share his knowledge via his Olive Oil 101 platform. He found a partnership with the Mediterranean Diet Round (MDR) Table in 2020, a think tank to support awareness about curated EVOOs. This included a tasting class with Yale University and 100 of their students as well as numerous tasting events in New York and Notre Dame University.
Olive Oil clients David has helped build their brand and business in the USA include: Deoleo (Carapelli/Italian), Casas De Hualdo (Spanish), Oleama (Turkish), Oz Organics (Turkish), Mis Raices (Spanish), Valderamma (Spanish) and many more.
David’s first book, Extra Virgin Olive Oil—The Truth In Your Kitchen (Morgan James Publishing 2022), is available in paperback and endorsed by notable Olive Oil author, Tom Mueller, is also available as an e-book and audiobook on all the usual platforms. He has been featured on Martha Stewart, Kelly Clarkson Show, MSNBC, PBS, and many other media outlets, teaching how to taste and evaluate EVOO properly.
His participation is vast in the Olive Oil field, included many years of study at the oldest Olive Oil school in the world; O.N.A.O. O (Organizzazione Nazionale Assaggiatori Olio di Oliva) based in Imperia, Italy, an International Olive Council Accredited school. His designation as a trained Panel Taster and ONAOO Level 1 Technical Taster in 2012, as well as rising to a Professional Taster in Good Standing, 2018 – Present.
Today, David continues to use his vast knowledge in the Olive Oil world as a C-level executive for Millpress Imports / Seasons brand, based in Bethlehem, PA, and their Estate in Jaen, Spain.
Professional Taster since 2024
Edoardo was born in Imperia in 1994; he graduated in Business Administration in Genoa and he furthered his studies with a full time master’s degree in “Sales and Retail Management” in the “24 Ore Business School” in Milan. Since 2020 he has been living and working in Imperia and its rear valleys. The family business of the same name is based here, which produces and trades typical Ligurian and other products. He has been started his path as an olive oil taster in 2020, since 2021 he has been registered in the National Register of Technicians and Experts. In 2023 he obtained the qualification of Professional Taster of ONAOO.
Training as professional olive oil tasters is not only a personal pleasure: the universe that revolves around olive oil and its supply chain also offers a wide range of job, growth and specialization opportunities.
The advanced course allows you to consolidate and deepen your knowledge of oil tasting and obtain the qualification of ONAOO Professional Taster, but above all, to be included in the "International Register of Professional Tasters".
Participants learn about varieties, processing, and sensory tasting, with practical exercises under the guidance of experts.
Participants are invited to recognize strengths, weaknesses, qualities and organoleptic characteristics of the various oils