He is married and he has a son (Alessandro) and a daughter (Francesca). Graduated in Food Preparation / Food Chemistry and Technology. In 1995, he obtained the eligibility for the activity of Panel Leader. President of the O.N.A.O.O. since 1997. Member of the Presidential Committee of Federolio.

Former Vice-President of SISSG (Italian Society for the Study of Fatty Substances), of which today he is Adviser. He is Adviser in Charge of Cosmetica Italia and Adviser of Netcomm (Italian E-Commerce Consortium). Since 1991, he has been active in several sectors (from quality assurance to the development of new products and systems) in the family company – Fratelli Carli Spa – of which he is with mandate of the HACCP system.

Since 1996, he has increased an e-commerce activity and other marketing activities. In 1997, he created “Mediterranea” the Cosmetics Division of Fratelli Carli, a complete range of cosmetics based on olive oil. The growth of this project has strengthened the company’s activities. Today, it is increasingly focused on the development of innovative products and projects – in Italy and abroad – for the company’s growth.

Since September 1995, date of my birth, I’ve been always in the olive mill of my family: first as incredulous and unconscious viewer, then as assigned to the snack time based on bread and olive oil.

Besides following the production, now I also manage the commercial area. I do represent the fifth generation in our family-run mill in Taggia on the edge of steeply Valle Argentina, land of Taggiasca olive.

Being always passionate about good food, in 2018 I achieved my Honours Degree in Food Science at the University of Parma.

In 2019 I’ve been started my educational path in the School of ONAOO, ended in 2022 when I became a Professional Taster certified by ONAOO. I think that extra virgin olive oil is not just a condiment, but a vehicle of concepts that can tell stories.

He has been Senior Brand Manager at Haugen-Gruppen AS, the largest food import company in Norway, with particular attention to the import, sales and marketing of internationally known brands.

Working in the food sector for more than 25 years, in companies such as Nestlé, Mars and Haugen-Gruppen AS.

The interest in olive oil began when he joined Haugen-Gruppen in 2000, with the role of Key Account Manager, with the job of selling olive oil to the main retail chains in Norway. For 15 years he has played the role of brand manager in the retail sector and for 3 years he has been brand manager in the Food Service sector.

He attended a technical course for olive oil tasters in 2015 and immediately afterwards he started his training to become Professional Taster ONAOO 2016. Been participated in International Meetings for “ONAOO tasters” since 2017. He has participated in several olive collections and pressing in Spain, Italy and Greece over the past 12 years, to learn about the different “cultures” in olive oil production (from small producers to large-scale productions) and to understand the differences.

With his knowledge he has been carrying out olive oil tasting with managers of the main chains (both in the Food Service sector and in the retail sector), shop managers, journalists, private sales organizations, and individuals as often as possible, trying to make the Norwegians understand what extra virgin olive oil really is.

Now he runs his own company Lukt, smak og nyt (smell, taste and enjoy) teaching consumers how to select and use extra virgin olive oil as a part time job and hobby.