Stig has been Senior Brand Manager at Haugen-Gruppen AS, the largest food import company in Norway.

He has worked in the food sector for more than 25 years, in companies such as Nestlé, Mars, and Haugen-Gruppen AS. He started working with olive oil in 2000 when he joined Haugen-Gruppen as a Key Account Manager. He sold olive oil to the main retail chains in Norway. For 15 years he has been a brand manager in the retail sector.

For 3 years he has been a brand manager in the food service sector. In 2015, he took a technical course for olive oil tasters and started training to become a professional taster. He has participated in international meetings for “ONAOO tasters” since 2017.

He has taken part in many olive harvests and presses in Spain, Italy and Greece in the last 12 years to get to know the different “cultures” of olive oil production (from small producers to large ones) and to understand the differences. He has been teaching Norwegians about olive oil by tasting it with managers of big companies, shop managers, journalists, salespeople, and others. He now runs his own company, Lukt, Smak og Nyt (Smell, Taste and Enjoy), teaching consumers how to select and use extra virgin olive oil.

Professional Taster since 2024

Aldo holds a Bachelor of Science in Business Administration from the University of Genoa and a Master of Science in Communication and Neuro-Linguistic Programming (NLP) with certification from Dr. Richard Bandler’s NLP Society.

He has been professionally engaged in the fields of oil and quality for two decades.

In 2023 and 2024, he was included in the official list of the 110 Panel Leaders recognized by the International Olive Council (C.O.I.). Additionally, he has served as a MASAF Panel Leader in Italy since 2023, directing the Federolio 4 Panel.

He has professional experience in the industry as a master blender and quality control specialist, having worked with leading companies in Italy and abroad, including DEOLEO/CARAPELLI, SUGAT Industries LTD group, and others.

He has been a professional taster for the ONAOO since 2000, when he was included in the Panel of the CCIAA of Imperia for the certification of PDO oils. He was awarded the prestigious first prize in the National Competition organized by ONAOO, “The Taster of the Year,” and he was subsequently awarded the absolute title again in 2021.

Since 2016, he has been the driving force behind the Monte Carlo Masters of Olive Oil International Competition (MOOOIC). He has also served as a judge and panel head in numerous national and international competitions in Italy, Turkey, Israel, Tunisia, Morocco, Algeria, and South Africa.

Over the years, he has participated as a guest lecturer and lecturer in public, corporate, and university conferences in different countries, including Italy, Israel, South Africa, Turkey, Tunisia, Saudi Arabia, and others. In 2023, he published his first popular book, entitled “EVOO 99+1 Questions to Really Know Olive Oil.”

He provides business consulting and training services, organizing courses for individuals and companies in Italy and abroad in Italian and English.

Adriano was born in 1976 in Caniparola di Fosdinovo (MS) and has been a partner in the family business “Frantoio Moro” in Caniparola di Fosdinovo (MS) since 1996.

This activity allowed him to quickly learn the advantages and disadvantages of olive oil and to know much about this complex subject in a direct and detailed way, comparing him with the different territorial realities and Italian production in general. In 1999 he became an ONAOO member by attending the technical course for aspiring olive oil tasters.

Since 2002 he has been an ONAOO Professional Taster. Every year he participates in the refresher courses organized by ONAOO, where he has had the opportunity to learn about the whole world olive oil scene, evaluating the different organoleptic characteristics of each area of origin. Since 2012 he has been a member of the Tasting Committee of the Genoa Chamber of Commerce (Mipaaf recognition).

In 2015 with the achievement of eligibility for the activity he is Head Panel at the Chamber of Commerce of Pisa. He is also a juror in national tasting commissions.