CEO & Co-Founder The O Collection

I began the ONAOO tasting course initially in March 2023. After passing the first stage, I then transitioned into the two-year advanced course in October 2023, and completed the course in November 2025.

Olive oil is far more than a food – it’s a world of culture, community, science, and craftsmanship. I’m grateful to be part of this journey of discovery, deepening my understanding, and sharing that knowledge with others.

My name is Edoardo Rinaldi, and I represent the fourth generation of the Rinaldi family, which has been dedicated to producing high-quality extra virgin olive oil for over 90 years. The company, founded with dedication and passion, has built a solid reputation in the industry over the years through its brands Rinaldi, Raineri, and Meriggio.

Alex, a native food enthusiast and skilled chef from Kaohsiung, Taiwan, runs a restaurant called Alessandro Mediterranean, which offers a wide array of delectable Mediterranean dishes.

Driven by his passion for European cuisine, Alex has also established a European gourmet food store. This store specializes in various European food products and tableware, with a particular emphasis on Italian cuisine. It aims to bring authentic European flavors to its customers by providing high-quality ingredients, handcrafted products, and elegant silverware, creating a unique dining experience. Alex honed his skills in this area as a professional olive oil taster by completing his training in ONAOO in 2018. He also serves as a trainer for the Specialty Coffee Association.

With these skills, he ensures that customers receive the finest products and services. To help customers understand European culinary culture better, Alex’s store regularly hosts cooking and coffee classes and wine-tasting events. These activities allow customers to learn how to create authentic European dishes hands-on and bring the Italian lifestyle to their homes.

Elena Tordi, the daughter of olive oil producers who have not been active since the 90s, represents the fourth generation of a family with a long-standing tradition in the art of olive cultivation. Born in Orvieto, Umbria, she has lived in Milan for over forty years.

As the administrative manager, she is a partner in her husband Daniele Arduino’s family business, “A Nolo Auto 1956”, which specializes in chauffeur services. The company serves prestigious clients, including five-star hotels and embassies from countries such as Qatar, the United Arab Emirates, and Saudi Arabia. Since 2013, Elena has been a food writer and food blogger, deeply passionate about the culinary arts.

She is the author of the blog “Lumachella e Panettone”, where she shares stories about food, traditions, and the regions of Italy. Her passion for communication led her to study social media and web strategies at A.C. Academy. Olive oil, which holds deep personal significance for Elena due to its connection with her family’s past, has taken on a new meaning in her professional journey. Embracing the famous quote by the philosopher Socrates, “I know that I know nothing,” she embarked on a continuous path of learning and development in the field. She began reading books and attending conferences dedicated to olive oil, meeting Luigi Caricato, an oleologist, writer, and journalist, who became her guide in the world of olive oil.

In 2019, at the Olio Officina Festival, she discovered the ONAOO (National Organization of Olive Oil Tasters) school, an encounter that marked a significant step in her career. In 2022, she earned the certification in Physiological Suitability for Olive Oil Tasting and continued her studies with an advanced course that ended in 2024 by becoming a professional taster. Since February 2024, Elena has been listed in the national registry of technicians and experts in virgin and extra virgin olive oils, Lombardy section.

Her passion for olive oil and the olive tree has become a symbol of strength, values, and traditions, all of which were passed down to her by her mother Nives and her father Luigi, who instilled in her a deep love for this extraordinary world.